Archive for Keywords
Could this be the cheapest and most effective advertising you’ll ever do?
Posted by: | CommentsSo what are Google Adwords?
And what are Keywords?
What do the ads look like?
The Very Best Part
You Have Complete Control
Boost Your Business Today
Results From Claiming Your Free Google Local Business Listing
Posted by: | CommentsOne of the things I always recommend to our clients is to claim their free “Google Local Business Listing” It’s very quick and easy to complete and it can really increase the amount of business you get.
In October 2009 I posted on what your Free Google Local Business Listing is and how to claim yours. I was talking to a client the other day who followed the instructions and set up it. Below is the testimonial he sent me, and get what – he doesn’t even have a website – yet!! Recent studies show that 6 out of 10 people will visit your website prior to phoning you, so Dan could be missing out on even more business. However I am glad that he is getting some business already from one of my strategies.
Natalie from Brilliant Web Design showed me how to get a free Google Listing and the work is starting to come in. I am amazed that people actually do Google searches on my category and area and I’m in the top three nearly every time. There are a lot of big companies in my area and I’m a one man band so to get listed above them is great!
Dan Purkis
Dan Purkis Pest Control
0413 116 864
Want to use this article in your e-zine or website? You can as long as you include this complete blurb with it: Natalie Alaimo is a Small Business Marketing Consultant and Online Marketer. Natalie provides small business owners, women and entrepreneurs with straight forward marketing and branding services including one on one coaching and do-it- yourself marketing products. Natalie is a published author and runs several websites, including www.nataliealaimo.com. If you are looking to kick start your business, go online now to get your Free e-book at Brilliant Web Design
One Banana One Monkey
Posted by: | Comments“One Banana One Monkey” is your new mantra for 2010. So what does it mean? Let me give you some background first.
- One Banana One Monkey
One of the most important elements of business is knowing specifically who your target market is. Once you know who you are talking to, all your advertising and marketing should be directed at them. This is even more important on the internet. If a reader landing on your page doesn’t find what they are looking for, you only have about 5 secs to get their attention.
So, how does “One Banana One Monkey” relate? Your website as a whole must be focusing on a clear specific target market. Then each page must be on one single relevant sub section.
If you have several target markets or businesses, separate them – ideally with separate websites.
For example, over the Christmas Period I visited a retreat. The company who owns the retreat also have a Yoga company, a training company and a dancing company. The clients who would go to the retreat may be interested in some of the other products but not necessarily. By trying to promote all your businesses to all your database, you can potentially upset and lose your valuable clients. They are expecting one thing from you and getting another.
Think of it this way. You land on a website which offers a fr*ee report on increasing your website traffic. You think great, so you sign up to receive the report. The report arrives in your inbox, you read it and love it. Since you loved the report so much you decided to call them for a consultation. Just as you are able to make the call, you receive another email from them. Thinking it’s going to be more of the same great information you hurry and open it, only to discover it’s an article on fishing. How does this article effective your perceived creditability of this company now and their website traffic generation strategies? Changes are you will rethink that phone call.
Ok, so it’s an extreme example but believe me it happens. So how to avoid this situation?
ONE BANANA ONE MONKEY – The Monkey is your target market and only feed them one Banana at a time no apples, oranges or watermelons.
Want to use this article in your e-zine or website? You can as long as you include this complete blurb with it: Natalie Alaimo is a Small Business Marketing Consultant and Online Marketer. Natalie provides small business owners, women and entrepreneurs with straight forward marketing and branding services including one on one coaching and do-it- yourself marketing products. Natalie is a published author and runs several websites, including www.nataliealaimo.com. If you are looking to kick start your business, go online now to get your Free e-book at Brilliant Web Design
Do you want to be on the front page of GOOGLE for FREE?
Posted by: | CommentsWell now you can do your best to get there with your free Google Local Business Listing. As part of Google Maps, Google will give you a free local area listing. When users search your keywords and location these are the listings which come up. Only ten are displayed so make sure you get your listing organised before your keywords and location are taken.
For example when you search “Italian Restaurant Runaway Bay” these are the results
Do you see how the Google Local Business Listings are at the very top? And none of these people are paying to be there. It’s all free. So this is what you need to do to claim your listing.
1. Go to www.google.com/local/add
2. Sign in or Create a Google Account
3. Click on Add New Listing – located in the top left corner
4. Enter you details, business description and up to 5 categories about your business. For example Brilliant Web Design is listed under web design, internet marketing, marketing, graphic design and printing. You must enter a street address. If you don’t have an office where you want people to visit – just enter the road but not the street number. You can then move the marker on the map to the location which suits you.
5. Enter your opening hours, photos (up to 10), which payment methods you take and any videos. If you don’t have all these now you can add them later – just get the basic information up to claim your listing.
6. If you don’t have a website to enter – call me now to get one as you will get traffic from this. Brilliant Biz Blog Package is only $457 plus GST until 30th November 2009. Six out of ten people will look at your website prior to calling you, so if you don’t have one they will call someone else. So call 0408 545 516 or email
7. Google will then call you on the main number you entered. It’s a recorded message, they will provide you with a PIN. You need to enter this in to verify your account. You can also choose to have an SMS sent, however then your mobile will be your main number or you can get sent a postcard. The phone call is the quickest.
8. Enjoy the new traffic to your website.
If you have any questions let me know.
Want to use this article in your e-zine or website? You can as long as you include this complete blurb with it: Natalie Alaimo is a Small Business Marketing Consultant and Online Marketer. Natalie provides small business owners, women and entrepreneurs with straight forward marketing and branding services including one on one coaching and do-it- yourself marketing products. Natalie is a published author and runs several websites, including www.nataliealaimo.com. If you are looking to kick start your business, go online now to get your Free e-book at Brilliant Web Design
